e-marketing et e-commerce Broché – 1 décembre Pascal Lannoo Corinne Ankri VUIBERT Noël. Pascal Lannoo et Corinne Ankri sont consultants en e-commerce, e- merchandising et e-marketing, thématiques pour lesquelles ils interviennent en France et à. E-marketing et e-commerce (Book): Lannoo, Pascal. Lannoo, Pascal. Book – | French | 3e éd. ill. ; 24 cm. Additional Contributors: Ankri, Corinne.

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To avoid invading the lives of consumers through commercials advertising, the alternative of this disadvantage proposed by the panel of students was to limit the numbers of e-mails sends weekly to customers in order not to tire of their brands.

The second problem will be to meet the needs of customers who want to buy new clothes to look good on the first date. How do brands use the E-marketing to attract more customers?.

This ad promoting t-shirts for kids made a bad reputation in the world after only one hour of it release the 4 of January because in the background appears a man naked strolling leisurely in the water. First, implement a specific forum for brands will have the advantage for brands in the ready to wear industry to increase their visibility on the internet and attract customers.

After researching on several benefits that provide E-marketing, two articles on this subject were essential to the achievement of this subpart. In fact, with the emergence of new means of communication, traditional marketing is gradually not being used for businesses.

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So I think this method will solve many problems because some brands are currently unable to sell ankgi clothes because clothes created do not please to the consumers. I d like to create a poster about the new ways to increase the customer based of the ready to wear industry using e-Marketing and a summary of the main points of my research.

With the development of internet and many other benefits, these brand names have been successfully recognized. This part is intended to describe the research methods used to find information to answer of the research question. At the end, I would like to compile informations on trademarks mentioned as it will be a little more complicated.


Today, buying advertising space is not new but in more strategic place can have more positive impact. For clothing brand companies, social media are effective marketing materials because those are tools, which are powerful when there are used deliberately.

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Youtube 3 billion views a day on the site in This advantages the companies as it attracts users easily with the help of attractive photos, updates of latest news, videos and also comments of users by giving their opinions based on the collections.

Example of storyboard for this survey: For example, the brand previously mentioned, Uniqlo has worked with a famous American blogger14 who has become an important leader of opinion on internet and targeting a significant number of visitors per day in her blog. e-commsrce

New technologies are advanced by figures like Bill Gates, Steve Jobs or Mark Zuckerberg and the craze of the Internet users have favored the development of the worldwide web.

From the figure above, this Spanish brand have a store online but Zara is also present in some social network like Twitter and Facebook which permits Zara to advertise on their social site in order to attract more users.

Therefore, in order to attract customers, there are several points to be discussed throughout this report which are brands apparel and ways to how the cutting edge of E-marketing help increase the customer based of the ready to wear industry.

Firstly, the role of marketing1 is to establish the link between a brand, product and client for commercial purposes. Thus, based on all the elements mentioned, the objective of a clothing brand working in collaboration with a blogger will elaborate a staging of the product to highlight it in order to generate the purchase to consumers. However, after having evaluated all these models to determine if.

In fact, some internet users buy clothes which do not answer their expectation that is why this new model will solve their problem because some virtual clothes will allow them to choose what garments fits the customers. Indeed, to maximize their chances of attracting new consumers some brands do not hesitate to occupy as much space as possible on the internet through different ad format that currently exist.


Example page found on Facebook: All these elements will increase the number of sales to the brand who will embrace this new model. Evaluation of news models of E-marketing: Today, any clothing brands that advertise in dating sites with the new model strategy will gain advantage to stand out from other competitors.

This is a real threat for the professional of. However, it is not so effective in achieving certain targets. However, brands also use e-marketing by developing tools to attract more consumers through great promotions, referencing as well as taking over advertising spaces in the Web to increase their opportunity to obtain new customers. Today, traditional marketing is no longer effective as before because not many consumers pay much attention to it and are no longer active.

There are about 15 types different, however, after collecting the data from a survey conducted within my neighborhood, this are the results mentioned by surveyors. However, when the advertisement is bad it. Moreover, the implementation of this type of site will be to respond to the different problems encountered by users with clothes but also to improve the. Create clothes that you like…. This technique of referencing is not free that is why well-known brands have the budget to actually spend to appear right on top of the search list because in general, internet users who search for a specific brand would not scroll all the way down to the second page.

To proceed further, this step is necessary where I research on relevant information in order to elaborate a good plan with good ideas to introduce inside. After six months spent surfing on the internet, the finding was simple that the brands go further that the simple referencing to be visible form internet users.

Then, the site of personal fashion stylist of a brand will permit consumers to have a good fashion style even its through the internet. Different dating sites famous illustrating a e-commecre of E-marketing: